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About Us

About Croudace Homes

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About

Our Ethos

Our mission is to create homes of the highest quality for our customers, to exceed their expectations regarding service and to deliver top levels of performance for our shareholders. We are in an excellent position to maintain growth, maximise returns and minimise exposure to risk. We continue to invest in strategic land with a view to the long-term, whilst benefitting from earlier investments with our current developments.

We take care to design our product and site layout to meet the needs of local people, and recognise that consideration of the environment is of ever increasing importance.

Our uncompromising commitment to quality extends to the first class service we offer customers after they have moved in.  We are proud of our excellent ratings in national customer satisfaction surveys which place us amongst the top echelon in the house building industry.

Our History

Croudace was founded in 1946 by Jack Brotherton-Ratcliffe: following a distinguished wartime career he saw an opening to renovate and build new council and private housing during the post-war building boom. He acquired the first sites for new private homes in Surrey to meet the rising shortage of housing stock, and this locality remained the core area of operation for the Company for many years. Opportunities for private residential developers increased in the 1980s when housing demand was no longer satisfied by public development and both earnings and the availability of credit were growing, and Croudace responded by significantly increasing its private house-building programme and widening its spread of operations to cover the whole of the south east of England. The Company grew from strength to strength and despite periods of economic recession which saw many competitors fail, Jack’s firm control, prudence and lucid appreciation of the market enabled him to sustain Croudace’s success.

Jack's eldest son, Tony, took over as Chairman in 2001 and he has overseen the continuing success of the Group ever since. The Croudace Homes Group remains wholly owned by the Brotherton-Ratcliffe family to this day; its shareholders being the second and third generations of the original founder.

Directors
Tony is the son of the founder of Croudace. As non-executive Group Chairman, he provides counsel and strategic advice to ensure the continuing success and expansion of the Group whilst leaving the day-to-day running of the companies to the Group Chief Executive and his experienced Board of Directors.
Russell is responsible for the direction and overall strategy of the Group, ensuring that ideals for safety, quality and service are ingrained within the organisation and the means by which we deliver sustainable value for our customers and shareholders. He heads up the Planning and Architectural design team to provide emphasis and commitment to these key aspects of residential development. He has over 33 years’ construction industry experience having held a number of senior positions within the Group, gaining an in-depth and practical understanding of all development activities. Russell is a Chartered Builder and a Fellow of the Royal Institution of Chartered Surveyors.
In addition to deputising for the Group Chief Executive, Allan has responsibility for managing the South Eastern region of Croudace Homes and Croudace Portland. He has been a director ever since joining the company in 1988, previously heading Finance and Strategic Land. He has a detailed knowledge of the Group and contributes to strategy, leadership and risk management. Allan is a Fellow of the Institute of Chartered Accountants in England and Wales, and a Member of the Chartered Management Institute.
Steve is responsible for overseeing the financial activities of the Croudace Homes Group companies including reporting, budgeting/forecasting, treasury management and corporate finance. In addition, he has Board responsibility for the Group’s IT systems. Steve has a mathematics and economics degree and is a member of the Association of Chartered Accountants in England and Wales.
Richard has responsibility for managing the North Thames region of Croudace Homes. He has a wealth of experience gained over 40 years with the Company, including various senior management and Board positions. He has a detailed knowledge of residential development in the private and public sectors. Richard is a Member of the Royal Institution of Chartered Surveyors.
Caroline qualified as a solicitor in 1998 and worked in local government and private practice specialising in residential development before joining Croudace in 2010. As well as her Company Secretary duties, she leads the Legal department dealing with all planning and property related aspects of the Group’s activities from initial site acquisition to plot sales. She plays a key role in maintaining a high level of corporate governance and compliance within the Group. Caroline is a regular contributor to Butterworths’ Encyclopedia of Forms and Precedents.

Croudace Homes (South Thames) – Caterham based

Simon is responsible for ensuring a sustained supply of strategic and short term land purchases for the regional business. He has over 20 years experience of site acquisition in both legal and land capacities, ranging from small, short term projects to large, complex developments comprising multiple land owners. Simon is a qualified solicitor.
Matthew heads the Technical function for the South, providing functional and commercial engineering designs to mitigate the impact of our developments on the local environment. He leads a team of Engineers and Architectural technologists securing detailed planning approvals. He is a Chartered Engineer with over 20 years experience across a broad range of projects, including civil and structural engineering design, infrastructure planning and urban regeneration, enabling him to tackle technical complexities to enhance biodiversity and address planning, commercial and legal issues.
Garry is a highly experienced construction professional with extensive knowledge of a wide range of residential developments. He is responsible for the management, planning and execution of construction works to ensure the delivery of a top quality product throughout the Southern area of operation. Garry is a Fellow of the Chartered Institute of Building and a Member of the Royal Institution of Chartered Surveyors.

Croudace Homes (North Thames) – Letchworth based

Ben has responsibility for securing and delivering a wide range of development opportunities throughout the North Thames area of operation, from small residential developments to large strategic sites and complex regeneration schemes. Ben is a Member of the Royal Institution of Chartered Surveyors.
Jason heads up the Technical Department in the North Thames Region, delivering commercial engineering solutions to minimise the impact of residential developments on the local environment and enhance biodiversity. He is a Chartered Civil Engineer with over 20 years of industry experience. Prior to joining Croudace Homes in 2017 he worked with an Engineering Consultancy and dealt with a broad range of infrastructure and transport planning projects at all stages of the design process, from inception through to construction.
Ian has over 20 years experience in the industry, holding a number of senior management positions. He is responsible for the management of the Build team for all Northern region sites, presently overseeing a significant step up in production to meet the Company’s planned growth in turnover for the region. Ian has an honours degree in Construction Management, and is a Member of the Chartered Institute of Building.
Stuart joined Croudace Homes in 1997 and held various management positions prior to heading up the Sales and Marketing team for the North Thames region. He brings over 30 years experience and a wealth of knowledge and expertise to the role. Stuart is responsible for formulating and executing sales and marketing strategies to ensure the business objectives are achieved.
Corporate Social Responsibility

The Croudace Home Group is committed to the principles of corporate social responsibility.

Donating to Charities

As the Croudace Homes Group continues to grow and becomes more successful, we are keen to share our good fortune and give something back to the community. The Board makes donations to appeals for emergency aid for the relief of human suffering as and when required, but as a general rule recipients of donations are primarily selected from two main criteria:

  • Priority is given to applications from members of staff in their individual or group efforts to raise money for good causes close to their hearts, often for very personal reasons;
  • As house-building is our core activity, we support charities that assist people in need of shelter or housing, including disasters resulting in homelessness.

Croudace is delighted to have formed partnerships with ShelterBox and Step by Step. 

See below how both organisations help to change lives. 

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Modern Slavery and Human Trafficking Statement

Please find the below PDF document regarding our Modern Slavery and Human Trafficking Statement.

Click to download
Our Statement

Gender Pay Gap

Please find the below PDF document regarding our Gender Pay Gap.

Click to download
Our Statement

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